Alexa Gets New Changes; Adds Geotargeting

While I don’t necessarily like Alexa, I like what they are trying to do. Their results aren’t fully accurate, but it’s really one of the best resources we have.

Recently they just updated their traffic rankings website to show more information about users visiting your website. In the updates they’ve included your reach percent, the country your users come from, the rank of your website in other countries, and changed the “Today” text to “Yesterday”. Alexa used to display your traffic stats for the previous day, and use the title of “Today”, which technically is inaccurate. So the last change mentioned is minimal.

However, the other changes are frankly awesome. Through these changes I’ve learned that my website is the 5,014th most popular website in Belgium, and the 19,437th in India. I’ve also learned that most of my viewers are in the United States, and my site reaches a whopping 0.002% of the internet. For some perspective Google only reaches 23.6%, while yahoo reaches 26.5%.

Below is an image of the above changes.

Despite my criticism of Alexa, it’s good to me. My ranking is a moderate 39,000. It usually ranges from 39,000-42,000. So I do admit it’s extremely consistent.

Noticed these changes while checking my Alexa rating, and looked for an official press release about it. I’m a bit late, maybe I should grab some RSS.